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• A discount hunter spends an average of 595 TL on Black Friday. (This is less than the Americans, but more than the Russians spend.)
• According to estimates made in Turkey in the Black Friday shopping will be more than 697% compared to a normal day.
• Majority (63%) deals Black Friday discounts both online and in stores. In the rate of 33%, the user only prefers stores, while only 4% of the online stores are user.
Turks are waiting for November for big discounts on online shopping
How does shopping and discount interest among Turks follow in November? Which category products stand out with the most demand? How much does the Turks spend in the Black Friday shopping frenzy and how different is this trend from other countries?
In order to answer these questions, Black Friday statistics were analyzed in a study by Picodi. Surveys were conducted with 12 thousand participants in 55 countries. Here are the remarkable results of these analyzes:
Global Recognition
It's not for nothing that Black Friday is now called a phenomenon. Google data shows that Turkish internet users' interest in this phenomenon has increased by 4900% in the last 5 years.
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