advertising industry

advertising industry

1.The best way to catch the consumer's internal vision should be. Consumer-oriented ads that recognize them very well and respond to their wishes succeed. In other words le

advertising industry

2.Feature is not advertising that provides benefit is successful advertising. It must have functional and emotional benefits.

3. Successful advertising should not say anything to the consumer. It should mobilize the consumer and make things happen to the consumer and make them feel that they will not buy. It should allow the consumer to react in any way after seeing the advertisement.advertising industry

4.Strengthen a strong brand value. It should emphasize the value of the brand rather than the product. He should care about the brand. for example; The Coca Cola brand is more valuable than the product. Products can be replicated, but not branded. There is an emotional bond to the brand, but the product is rational. The products are created by the consumers, but the products are produced by the producers. That's why it is not the products that come closer to the consumer and that are hot. Brand value is more important than the product in the eyes of the consumer advertising industry.

advertising industry

5.The competitors must have a feature that is different from the others. They must have something to prefer to their rivals. Differentiation should.

6.Have a creative idea. The original, appropriate, different, impressive, responsive, remembered, mobilizing, simple, understandable, open, consumer should have an idea of ​​the insight.

7. Successful advertising should not stand alone. So it should create a whole with the entire campaign. The same opinion, the same benefit, should be the same idea but should be applied to different channels. Create a campaign and not leave a single ad. The idea should be transferred to other applications as well.