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Marketing: Marketing is the process during which the business carries out certain activities to convert them into tangible profits. These activities can be products or services. That is, from the production of a product to its distribution; From the distribution to the end consumer until the strategy followed by the marketing strategy is not a wrong definition.

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Let's strengthen the definition with a short example before proceeding.

It is a marketing example for a shoe company (brand) to make market research for the model to be produced, to choose materials, to produce, to advertise on media tools, to find a market place, to provide customer service, to even sell a sales consultant, to sell the product, to sell and to provide after-sales support. This is a process and multi-dimensional work. Starts before production; it continues after the sale.adweek

Marketing is the basic function of a business. All other departments connected to the business serve indirect or direct marketing.

Dictionary is literally marketing? If we say: Market creation and market to the sale of products that turn into activity. This word, which is kullanıl marketing İngiliz in English, is derived from the market in Turkish and is also used as a marketing in many languages.

What is marketing? If we examine the marketing process, we can clarify this broad definition.

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Marketing Process adweek
Although the Marketing Management Process is expressed in different words or sentences in each source, the basic pattern (logic) is the same. According to some marketing experts, it can be composed of 4 stages and 5 stages according to some genius. When we examine, we can see that there is not much difference. Nowadays, since marketing techniques vary widely, it is not right to put this process on the ground with sharp limits.
The Basic Logic of Marketing Process consists of the following stages
1- Research: This process is the process in which the market related opportunities and similar researches are carried out.

2-Targeting: The product is the process in which the positioning, target audience and appeal segments are determined / implemented. In this process, positioning work processes the advantages and differences of the product to the consumer.adweek

3-Tactical Marketing: The process in which product, price, distribution and promotion stages are evaluated together. In this process, the structure, model, color, etc. of the product is determined. Then the price is cut according to the sector and the market conditions. (There are too many + factors affecting the price) After that, the product flow (shipment etc.) from production to consumption is planned and ends with promotional works using methods such as advertising and communication.

4-Control: At this stage, feedback and reports are evaluated. Marketing strategies are developed by examining the factors such as profit, potential and potential. Maintained.adweek