The slogan is the most important communication tool that puts forward a brand's claim and philosophy. A strong slogan not only adds value to the brand, but it can even make it immortal.
The advertisements are not always representations of the real world. The items used in advertising are concretized by ad text. The ad message is generated by the combination of verbal and visual elements. These texts include icons, images, brands and all visual elements as well as sound and music. Thus, in addition to these elements, slogans, lines, words or phrases used in advertisements come to the fore, and other elements are more passive behind. For example, Duy Completely Emotional, ”” Training Charter Duy lines can be shown.
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